Primenove ideates, develops and realises smart pet supplies to improve the everyday life with our little friends. We study pet owner’s behaviours and needs in order to research, find and patent clever solutions for you and your pet.
Primenove is an Italian company that develops innovative and exclusive accessories for your household pets. Thanks to our multi-year expertise in product development, Primenove can praise to be one of the leading companies in Italy specialised in innovation for the pet industry. We own over 10 international patents that were born from our mission to deliver excellent functionality and extreme aesthetic appeal to our projects. The perfect mix in between rationality and emotion: this is what our pet products are made of. Our aim is to create products that improve our pet’s comfort while helping owners to simplify their lives. Choosing Primenove means sharing the same love for pets, care for beauty and functionality while embracing the renowned Italian style.
Primenove’s products are born from the genius and expertise of a wide team of Italian and International designers and engineers. We collaborate with academies and top universities to create products characterised by innovative functionality & design. Each single pet accessory is born from the needs and the observation of pet owners living the day by day with their dogs or cats. We aim to be the simple life changing solution they never thought about. Wether is a simple idea to give water to the dog while travelling or to carry your pet to the vet for a check, we want to be with you in order to improve yours and your pet’s lives.
Our catalogue includes only exclusive pet supplies that have been projected, engineered and patented at an international level by Primenove. Our materials have been tested against chewing, folding, toughest temperature and usage conditions in order to offer durable pet accessories to our clients. Being unique guarantees protection and exclusivity also to our business partners who can praise products that cannot be found anywhere else aside from their stores.
We are committed to enhance the relationship between the owner and his pet. For this reason, every accessory created is tested with dogs or cats of different age, sizes and breeds and feedbacks are collected from owners with different characters and needs. Our goal is to be sure that our pet accessories will leave a mark in pets and owner’s lives.