Design for a better life™


Primenove is an Italian company that develops innovative and exclusive accessories for you household pets. Thanks to our multi-year expertise in product development Primenove can praise to be one of the leading companies in Italy specialised in innovation for the pet industry. We own over 10 international patents that born from our mission to deliver excellent functionality and extreme aesthetic appeal to our projects. Rationality and emotion: this is what our pet products are made of. Our aim is to create products that improve our pet’s comfort while helping to simplify owner’s lives. Choosing Primenove means sharing the same love for pets, care for beauty and functionality while embracing  the renowned Italian style .

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